When Alma decides her adopted daughter needs new clothes, she takes her to “Ben Snyder’s” clothes store. The shop is full of signage, but something that really stood out to me was the “SALE” signs leading up the stairs. Personally, I find it quite sickly to look at, but it represents the era so well. The sign-painterly typeface and salmon pink background colour are both really expressive, as well as the meaningless, marketing vocabulary around each of the letters. “Offer, bulk, sale, bargains, remnants, top, best price” are all written around the main letters. I guess not much has changed from the 1960s in terms of advertising, except the colour scheme.