The designer of this cover art is Sydney Emery who started out a “Freelance Creative” and about the time he designed this album cover he began working as designer at the music company Vevo. By may 2018, he became Vevo’s “Head of Design in Europe” and as of January 2019, Emery was made the overall “Head of Design” at Vevo and he now lives in New York.
The design of this album cover stood out to me for several reasons when I first saw it. The soft, hand-painted style feels warn, friendly and personal, as if we’re being invited into dodie’s private life. The unpainted hair implies this will be a raw album about one person’s deep feelings, not generic pop album for the masses. The closed eyes give a sense of thought and calm contemplation to represent the tone of the songs inside. The title is cleverly written out using scrabble tiles. I believe this reflects dodie’s mind trying to find the words to express what she feels. I also think it represents childhood family games, connoting love and safety. Lastly, cleverly giving the tiles values that add up to 6 is a cute bit of fan servicing to represent the song “6/10” which is track 2 on the album.