The above video depicts me physically making a phrase based on something I’ve learned in my life so far. In my second year of uni, over the Christmas holiday 2018 – 19, one of our projects was to fulfil this brief: Produce a typographic response, inspired by Stefan Sagmeister’s book, ‘Things I have learned in my life so far’. Your ‘thing’ learned should be a phrase or sentence specific to you and the final outcome should be an A3 poster.
Sagmeister’s 256-page book was published in spring 2008 by Abrams and featured 15 alternative covers. I really liked the evocative type in 3D form which sometimes clearly evoked the message, but in others had hidden messages within it.
I was also inspired by an ex-student called Yee Poon, who created the phrase “Trust Your Gut” using food and it was really well art directed, with wide shots and close-ups of her creating the sentence. The pacing of the video was really good too, giving more time to elements that were interesting or difficult. Overall it was wonderfully made, however a lingering slow-motion shot of her squishing the mince was untidy and didn’t fit with the sharp editing of the video. The shot also went on for too long, but no body’s perfect.