I planned to first design the central advert by Higgins, then design more ads around it to fill out the space, so when the article was torn it would look like it came from a real, much larger page. I began by writing out a headline. I chose something that sounded to the point, a little rude and demanding, “You shall speak correctly”, as that’s the tone in which Professor Higgins generally speaks those who he believes are beneath him. I used a blocky, sans-serif typeface called “Airfly” for this headline as it was clean, simple and stood out on the page. I also wrote Professor Higgins name in “Airfly” lower down the page, partially because this is an important piece of information in the advert and partially because Higgins is a quite self-important person and probably would have requested this.