This fun, elegant typeface was perfect. I added a slight upward arch to the text to evoke positivity and also reduced the size of the letter “o” and added a dot underneath. This was a common technique used to save space on signs and logos if the words were too long for the space given. Being simple, wide and symmetrical, it’s one of the clearest letters to read on a small scale, making it a perfect letter to reduce in size. This makes words sizably shorter without needing to reduce the overall point size. A dot would usually be placed underneath to fill the empty space and stop the letter looking like it’s just floating. Although I didn’t need to augment the letter “o” I thought it was a nice aesthetic and period affirming touch. To finish the logo, I drew a decorative and stylised floral shape, which I think grounds the letters an brings the whole logo together nicely. I’m proud of this logo and name, as a lot more thought went into it than I originally imagined it would need.
I began the receipt’s layout design by coming up with the size, 125mm x 195mm. This is an average size for the time because receipts were larger than today as they had to be filled out by hand. In terms of layout, I chose to place the important information at the top of the page and the shop name about a third of the way down. I then added a row of faint lines for writing the purchased items and cost on. I placed a double line at the top of the section to indicate the change in function and tinted the heavy lines navy blue to make a slight feature of them and give them some character.
Next, I needed to find an address for Eliza’s shop. In the play it’s by Victoria Station, so I used Google maps and found an old Arcade which is still full of shops and thought it would be the perfect place. The address I chose was, “No. 4 The Arcade, Buckingham Palace Road, London, SW1.” I placed the address in the top right of the page like most other receipts and offset the 3 lines so they weren’t cleanly justified but still looked balanced. I used the sans-serif typeface “TheSans” in the font “SemiBold”, in all caps for this, so it was clear and would stand out, as the address is one of the most important elements on a receipt.